Working out the strategies aren’t enough. Demonstrating the results from the application of SEO tactics is important. To put it simply you need to find out if your rankings have enhanced. If there is advancement, then how have they got such rank? To find answers to these questions, keep reading this article.
However, you cannot demonstrate your success on the basis of rankings only. To your relief, numerous such measures can tangibly account for your performance graph. And, this is what you will learn today.
Is measuring SEO performance too hard?
It is inevitable to feel a bit uncertain about the above question, especially if you are new in this field. You might want answers to find evidence that you are working the correct way. But unfortunately, you find yourself lost in this pool of uncertainty and assumptions. In such a situation you tend to check the keyword ranking. If you see any improvement, you sigh a breath of relief.
But here is the catch. SEO is a broad field; you cannot measure its performance through a single constraint. Therefore, there is a need to determine the output by the use of various metrics. Hence, the answer to the above question is; it is neither too easy nor too hard. You just have to know the exact strategies, which you will learn in the next section.
The SEO metrics that you were looking for
Here, you will find a list of all the SEO metrics that you must know. But at first, it will talk about the one that you already know something about. Jump into these points and enhance your knowledge.
- Keyword Ranking Test
This meter had to be on the top. Most SEO executives brag about their keyword rating improvements and seemed to be obsessed with it. Let us analyze some of the essential parts of this aspect. First and foremost, it denotes whether you have been using the right keywords or not. If you don’t find your website with the target keywords, you need to make some changes. At least for some time use keywords that are in less competition.
Secondly, check the actual growth of the website. That can be easily done by checking the numbers. If you don’t find the desired growth, you should know that the problem lies in the keyword selection. Hence SEO testing analysis is highly important to detect the flaws and drawbacks.
- Quality and quantity of inbound links
You might be shocked, but there are around 2oo factors that are responsible for the ranking of your website. And, it is practically impossible to analyze all the 200s of them. Hence, experts have sorted out the most important ones out of the many. Inbound links, seconds to keyword ranking in this regard.
If you want Google to show some consideration to your site, you have to focus on both the quantity and quality of the backlinks that you generate. For instance, you receive one link from 10 mails; you are on the right track. However, if you are failing to receive new backlinks, there is something wrong with your strategy. Also, you will be able to detect potential chances of receiving backlinks in the future.
- Unpaid traffic growth
Every web developer or marketers aim to gain a greater number of organic traffic. And, it is quite obvious. Now, this is a crucial factor. You have to keep a track on the growth of unpaid consumers that hover your website without you paying for it. The rise in this regard is directly proportional to the application of your SEO strategy. Many tools are available to get a report of the numbers. If you have hired an SEO service, you better ask for a report. And, if you are SEO yourself, you can take help of the analytical tools available in Google.
Also, remember that you don’t require the exact number. All you have to do is to find out that the graph shows an upward trend. There has to be a steady increase in unpaid traffic. If it shows deprecation, you know what you have to do.
- Engagement metric
Engagement metric is the nothing but the time span at every reader or viewer spend on your website. To put it simply if the engagement time is longer, it signifies that readers are taking an interest in reading your content. That is something positive. This is what you have always wanted.
In other words, you can congratulate yourself for being able to generate engrossing content that is doing its work pretty well. If on the other hand, the contrary is happening, you need to immediately check the content and modify with proper keywords and relevant information.
- Flip Rate
This is an extension of the previous metric. The flip rate is the rate that determines the number of people who land up in your site but immediately leaves it. As exactly as it sounds, it is bad. In fact, this is the worst horror story for SEO. There are two things to analyze here. Firstly, people are landing on your page. That signifies that something is correct. Now, think about the second part, where the users tend to bid farewell to your content. Why would that happen?
It’s simple; they probably could not find relevant content or could not navigate it properly. Both ways it means there is something surely and greatly lacking in your strategy. Unable to offer relevant content or to make the site unnavigable on other devices such as smartphones or tabs is utterly shameful. Thus, the bounce rate is a great indicator to show what is right and what is not.
In today’s world, users, consumers, clients, readers, and viewers are always in a hurry. They prefer high-speed functionality. They would type in a requirement, wait for a fraction of a second to read the title and click a link in the next instant. Once a site opens, they will look for a common point of interference within seconds. If they find it, they stay; otherwise, they leave. Hence, gaining traffic calls for strategies. Hopefully, you learned something from this article.