Landing page optimization is the best way to increase the performance of PPC campaign of your online business. This type of strategy works well and also maximizes the ROI of the campaign launched.There are some tips and tricks drive more traffic to your website and improve the landing page conversions. Before you glance at the suggestions offered , Let us give a brief overview of a Landing page and the structure of this feature as discussed with a PPC management company in India.
So, Landing Page is a web page where you promote your content. You can drive visitors from various sources like social media, search engines, and other sources. A proper landing on your web page can generate traffic or generate customers for your business. There are several tweaks to generate traffic to your landing page as suggested by a PPC management company in India. Check out the tricks to be followed below.
Check out the tips & tricks followed by successful PPC management companies :
Use Call-Only Campaigns :
This is a simple and effective tip to follow both in terms of potential impact on users and also generate conversions to the online subscriber.
These days, Mobile’s have high conversion ratio when to compared to desktop users. In fact,users are TEN times more likely towards a mobile SERP. This features to include a phone number in the Adwords headline. The Most advance and suggested feature are to have a clickable number as part of the ad. This just replaces the URL, which could have more impact on the customers and may drive business.
Use ‘Catchy Words’ In the Landing Page Copy :
Using the voice of the customer in your landing page copy can create interest to know more about the product. Combining this with catchy phrases will be more enthusiastic for the reader, which makes irresistible to read.
Use powerful words in your copy on the landing page, Careful selection of “catchy phrases” will be interesting and wide selection of power words to structure them which reflects the emotions will be more engaging to the reader.
Make the Landing Page Mobile-Friendly to the users :
This technique is far more effective than other features, design your Landing page to engage more effectively with the content.
Mobile ads are so effective and powerful because they create an instant appeal to consumers and drives to buy something right now, which means your mobile landing pages and the related forms. You need to make it as easier as possible for them to convert while the reader is till on your page.
In the example landing page forms, Progressive has made this feature virtually effortless for the visitor to enter information. Probably, sending a simple text message would likely take a long time.
To conclude that, As per leading PPC management companies. There is no exact defined strategy or formula for a landing page optimization. Apart from the above-discussed techniques, following common rules and other suitable strategies can generate more traffic.Paramount importance should be given to landing page optimization to generate traffic to the website, which in turn generates business.