If you are struggling with Google rankings to be in favour of your website, then you are missing with potential customers and business leads. Well, it’s not that easy to come and climb up in Google results as their algorithms are so EAT focused that it always loves to rank only the trusted sources higher.
But the good thing is – You can chase behind low competitive search terms specifically to your products or services. Having Dependency only over Google Adwords Keyword Planner tool will misguide you with the keyword choices, so your search terms identification should be coming from diverse sources. It is a handful practice to explore Quora and Reddit Posts to get the phrases people actually use to find the solutions. Keyword research should be extensive and target of all your segments.
So once you finalize your keyword choices, make sure your site’s technical SEO is perfect:
Do you have enough landing pages:
Based upon your keyword list, now you need to analyses search terms mapping and building new pages. These include creating service pages, informative guides (to rank for how-to kind of search terms and blog posts. I do not mean or recommend doorway pages but the content which makes sense to be hosted on individual pages.
Montreal PR agency, Suite 203 Communications, lists out three separate pages for their 3 main services – PR, Social Media and Content. That’s a good SILO architecture which should be using to get rankings.
Set-up SEO Configurations:
Here you will count site-wide as well as page level configurations like:
Title and Description Tags :
Title still holds ranking power so that should be optimized for keywords but ignoring over-optimization is a good practice. Keeping brand name in front of Title is a latest trend most of the marketers prefer followed by the primary service phrase website offers.
While Title plays as a ranking factor, description helps you in getting clicks from search results. So it should be optimized to optimize CTR rate.
URL Structure :
Keep it short yet descriptive to utilize SEO benefits. Keeping the highlights segment nearest to domain name helps rankings. Dan Shure tweeted the impact of removing date segments from the URLs on organic traffic. Makes sense!
Internal Linking :
That’s a good trick to get link juice to your money pages. Not all pages are treated equal. You have some important URLs on your website for which you need rankings, traffic and conversion there-by. Give them an extra edge and power from rest of the pages. Site-wide placement will also be fine as far as we keep internal links in consideration.
Speed Factor :
Page loading time is a strong ranking factor. Google loves fast websites which give good user experience. If your website takes more than 2 seconds to load, it is something which will be one of the priority things for you.
Canonical Tags :
Fixing all duplicity issues with Canonical tags is a necessity. eCommerce stores with multiple select options, WordPress blog with categories and tags functionality and embedding other sites content are some examples where this SEO practice will help.
Local SEO :
If you are optimizing website locally with-in a geographic area, optimizing Google My Business, Bing business listing and Yelp profile is a must need to get in local 3 pack listings. Legal firms marketing agency AGW highly recommends using reviews and reputation factor on all major B2B or B2C websites to increase referral and organic leads.
Trust Score :
Last but not least, you need links back from authority sources. According to all recent marketing studies done by MOZ or Backlinko, links are one of the top ranking factors. Not all links are treated equal so your focus should be on the quality ones.